My predictable journey

How a side project I didn't care about became the tool that ended my 60-hour weeks, reached 10 paying customers, and why I chose to slow down.

Why I didn't sell

I had two real chances to sell just off our peak. I passed on both, and it cost me five more years in a job I'd already decided I didn't want

Burning a match

Why Early GTM Spend Fails

Your cold email is a lie

Why AI Personalization Sucks

Quiet design partners

I thought bringing folks along with me on the journey would help, I was wrong.

Outbound has layers

Stop waiting

Kill the status meeting

No next steps

The ghost came back

Dots, not lines

Free doesn't hurt