Founder’s Edition
Hi there, I’m Collin. I’m a founder, revenue builder, and student of what it really takes to grow a company. I write about the unglamorous, honest side of finding customers - for founders doing it themselves.
About
14 years figuring out
how founders find customers.
I'm the co-founder and CEO of Predictable Revenue, the outbound sales consulting firm behind the book that changed how Silicon Valley thinks about sales. I've spent 14+ years obsessing over one question: how do founders find their first (and next) customers?
This newsletter is my honest attempt to document what I'm learning - from the startups I'm building, the ones I'm advising, and the many experiments that don't go as planned. No fluff, no playbooks. Just the real stuff.
What I'm working on
A mix of books, startups,
tools, and consulting.
The Terrifying Art of Finding Customers
My book on the honest, unglamorous process of winning your first customers — written for founders, not sales reps.
Predictable.ai
AI-powered outbound sales tooling built on everything we've learned from thousands of sales experiments.
Friday
A tool to help founders send warmer, more human outreach — less template, more real conversation.
Predictable Revenue
GTM consulting for B2B companies who need to build or fix their outbound engine. The OG predictable revenue machine.
ReplyLoop
A new startup I'm building in the prospecting and follow-up space. More to come.
