My predictable journey

How a side project I didn't care about became the tool that ended my 60-hour weeks, reached 10 paying customers, and why I chose to slow down.

Why I didn't sell

I had two real chances to sell just off our peak. I passed on both, and it cost me five more years in a job I'd already decided I didn't want

Burning a match

Why Early GTM Spend Fails

Your cold email is a lie

Why AI Personalization Sucks

Quiet design partners

I thought bringing folks along with me on the journey would help, I was wrong.

Outbound has layers

Stop waiting

Kill the status meeting

No next steps

The ghost came back

Dots, not lines

Free doesn't hurt

Two hundred dollars

14 years on the rollercoaster

Just Two Hours...

The 5% Problem

The Most Awkward Conversation

Stop asking for sleepovers

How to Sell (for Non-Salespeople)

The Referral Ceiling

Hire Slow, Fire Fast

The Year We Got Really Good at Doing Things That Didn't Matter

Shut it down

Market research in 5 minutes

Your outbound stack is probably backwards