podcasting for meetings

Collin Stewart
March 21, 2025

Hello Predictable Revenue community,

Today’s newsletter was inspired by a conversation I had recently on my podcast with Dr. Jeremy Weisz, founder of Rise 25. He dropped a simple-but-brilliant tactic that I’d ignored for years—using my podcast to meet potential customers. I tried it out recently and it worked so well that I almost didn’t want to share it. But I couldn’t do that so here we are.

TL;DR

Podcasting is the easiest way to open a door to your future customers, partners, or people you just want to learn from.
Use each interview to genuinely learn from your guest and build a real connection.
If you spot a problem you can help with, offer to show them how to fix it, no strings attached.
I’m using this for prospecting and booking customer development meetings.

Podcasting Isn’t About Downloads. It’s About Relationships.

Most of the time, people think podcasting is about building a huge audience and chasing sponsorship dollars. It can be—but there’s another way. Instead, think of it as the easiest path to connect directly with potential customers, strategic partners, or fascinating people you just want to know better.

When you invite someone to be a guest on your podcast, you’re opening the door for an authentic conversation—not a sales pitch, not a transactional meeting. Just two people genuinely exploring ideas and sharing insights.

I’m currently using this tactic for Predictable Revenue and my side project targeting property managers.

For Predictable Revenue (building pipeline):

I’m reaching out to founders to learn about their journey to product market fit. I’m genuinely interested in learning about the subject and sharing it with this newsletter. I’ve focused the list on people that I suspect I can learn from and might be at a stage where they need the type of help my company provides. I’m booking about 4 of these a week by sending ~ 100 emails. These are the best cold email reply rates I’ve seen in a long time. Did I bury the lede? Yes, I did. If you don’t read this far, you don’t get to learn :P

For my side project (customer development):

I’m reaching out to a specific type of property manager (broker/owners) because I know they have the pain we want to solve. The episodes are focused on them teaching me something, related to property management, that they’re really good at. I’m learning and they get the exposure of their expertise to our audience. After each recording, I have two requests: first, I ask if they know anyone else who might be a good fit for the show, and second, I find out if they’d be open to a customer development interview. I’m getting similar reply / conversion rates as my campaign for PR.

What if I don’t know anything about the space?

You don’t need deep expertise—just curiosity. Remember, your role as a host isn’t to have all the answers. It’s to ask thoughtful questions and genuinely listen to your guest’s insights. With the podcast I’m running for my side project, I know very little about the property management space but I’m able to ask good questions so it works well.

If you’re worried about coming up with good questions, check out Andrew Warner’s book, Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone. It’s a great resource to help you sharpen your interviewing skills and guide meaningful conversations—even when you’re new to a topic.

How it Works:

1. Find Interesting People to Talk To

Make a list of potential customers, partners, or simply industry experts you admire. Reach out with a simple invite: “I’m really interested in your perspective and would love to have you on the show.”

2. Start with Genuine Curiosity

During your conversation, focus on learning from your guest. Ask real questions. Listen carefully for challenges, struggles, or places where they might be stuck. Remember: the goal isn’t to pitch—it’s to listen, learn, and create a real connection.

3. If You Spot a Problem, Offer to Help (for Free!)

Here’s the secret sauce: If your guest shares a challenge you know how to solve, offer them a quick, no-strings-attached session. Jump on a quick call to walk them through it or send them a resource or template you’ve built.

No sales pitch. No expectations. Just genuine help.

Why does this work so well?

Instant Trust: You’re immediately demonstrating real value.
No Pressure: They don’t feel sold to because you’re genuinely just being helpful.
Real Relationship Building: People remember kindness. If they need more support later, you’ll be their first call.

How to Keep it Simple:

You don’t need fancy gear or a complicated setup:

Riverside or Squadcast (part of Descript) + a decent USB microphone is all you need.
Both Descript and Riverside let you edit video like it’s a google doc.
Use Libsyn to distribute your episodes automatically to Spotify, Apple Podcasts, and other platforms.
Create a blog post and shareable social content for each episode on your site. It helps your guests share easily, builds credibility, and boosts your SEO. As a bonus, it also gives your brand exposure to their network.

Don’t Let the Relationship End at the Recording

Send your guest easy-to-share social posts, snippets, or quotes from your conversation.
Look for opportunities to make introductions or reconnect later with helpful resources.

This approach is so simple, it almost feels like cheating—except it isn’t. It’s authentic, it’s human, and it works.

Here’s my challenge to you: invite one person you really admire to be on your podcast. Listen carefully, be curious, and if you spot something you can help with, offer freely.

See what happens—I bet it’ll surprise you in all the best ways.

Happy Podcasting,

Collin