<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
    <url>
      <loc>https://foundersedition.co/</loc>
      <lastmod>2026-02-13</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/archive</loc>
      <lastmod>2026-02-13</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/recommendations</loc>
      <lastmod>2026-02-13</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/subscribe</loc>
      <lastmod>2026-02-13</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/upgrade</loc>
      <lastmod>2026-02-13</lastmod>
    </url>
      <url>
        <loc>https://foundersedition.co/authors</loc>
        <lastmod>2026-04-03</lastmod>
      </url>
      <url>
        <loc>https://foundersedition.co/authors/collin-stewart</loc>
        <lastmod>2025-02-28</lastmod>
      </url>
    <url>
      <loc>https://foundersedition.co/p/no-doesnt-mean-you-suck</loc>
      <lastmod>2025-11-21</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/strengthening-your-product-market-fit</loc>
      <lastmod>2025-05-23</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/learn-and-land-customers</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/trust-your-gut</loc>
      <lastmod>2025-07-11</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/what-to-do-when-your-pipeline-goes-cold</loc>
      <lastmod>2025-09-05</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/what-i-learned-from-my-failed-fitness-startup</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/revenue-planning</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/ceo-productivity-system</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/you-need-to-do-it-yourself-first</loc>
      <lastmod>2025-10-17</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/product-vs-revenue</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/help-this-book-introduction</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/your-best-customers</loc>
      <lastmod>2025-04-11</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/how-i-handle-stress</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/why-customer-interviews-miss-the-biggest-opportunities</loc>
      <lastmod>2025-10-24</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/is-zoom-coming-for-salesforce</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/product-market-fit-timing</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/act-1-update</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/building-momentum</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-referral-flywheel</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/investor-list-part-ii</loc>
      <lastmod>2025-08-01</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/prospecting-for-interviews</loc>
      <lastmod>2025-02-28</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/who-is-managing-your-sales-team</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/dream-crushers</loc>
      <lastmod>2025-03-07</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/customer-development-process</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/stressed-at-work-happy-at-home</loc>
      <lastmod>2025-06-13</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-most-dangerous-moment</loc>
      <lastmod>2026-01-16</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/two-habits-that-create-deal-momentum</loc>
      <lastmod>2025-10-03</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/how-to-master-the-next-action</loc>
      <lastmod>2025-05-09</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/community</loc>
      <lastmod>2025-02-21</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/i-f-cked-up-a-sales-call</loc>
      <lastmod>2026-02-06</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/growth</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/your-outbound-stack-is-probably-backwards</loc>
      <lastmod>2026-03-06</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-90-second-demo</loc>
      <lastmod>2025-05-16</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/podcasting-for-meetings</loc>
      <lastmod>2025-03-21</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/don-t-buy-a-crm</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/first-draft-plus-new-toc</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/hire-slow-fire-fast</loc>
      <lastmod>2026-04-03</lastmod>
      <news:news>
        <news:publication>
          <news:name>Predictable Revenue: Founders Edition</news:name>
          <news:language>en</news:language>
        </news:publication>
        <news:publication_date>2026-04-03T17:00:00Z</news:publication_date>
        <news:title>Hire Slow, Fire Fast</news:title>
      </news:news>
    </url>
    <url>
      <loc>https://foundersedition.co/p/picking-covers</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-holy-trinity-of-pipeline-management</loc>
      <lastmod>2025-08-29</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/vc-list-part-3</loc>
      <lastmod>2025-11-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-three-acts</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/relationship-first-prospecting</loc>
      <lastmod>2026-01-30</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/building-your-icp</loc>
      <lastmod>2026-01-09</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/enjoy-today-not-tomorrow</loc>
      <lastmod>2025-07-18</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/core-ideas-behind-next-book</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/subtitles-and-new-steps</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/3-habits-to-make-you-better-at-sales</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/short-term-optimistic-long-term-clusterf</loc>
      <lastmod>2025-02-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/vc-list-with-categories</loc>
      <lastmod>2025-06-20</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/shut-it-down</loc>
      <lastmod>2026-03-20</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/on-north-stars</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/final-draft-submitted</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/why-deals-die</loc>
      <lastmod>2025-03-28</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/why-your-crm-sucks</loc>
      <lastmod>2025-09-26</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/reclaim-your-linkedin-network</loc>
      <lastmod>2025-09-12</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/market-research-in-5-minutes</loc>
      <lastmod>2026-03-13</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/turn-not-now-into-revenue</loc>
      <lastmod>2025-05-02</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/why-lead-generation-channels-fail</loc>
      <lastmod>2025-04-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-early-sales-playbook</loc>
      <lastmod>2025-10-10</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/benchmarking-rippling</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/how-much-do-you-invest-in-growth</loc>
      <lastmod>2025-12-05</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/getting-do-nothing-off-the-table</loc>
      <lastmod>2025-07-25</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/sales</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-ghost-of-dirty-dishes</loc>
      <lastmod>2026-01-24</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-40-rule</loc>
      <lastmod>2026-02-13</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/13-years-on-the-rollercoaster</loc>
      <lastmod>2025-05-30</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/chapter-2-why-product-market-fit-comes-first</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/keeping-your-aperture-wide</loc>
      <lastmod>2025-08-08</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/interview-your-customers-like-now</loc>
      <lastmod>2026-02-27</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/we-all-feel-like-impostors</loc>
      <lastmod>2025-09-19</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/it-takes-two-years</loc>
      <lastmod>2025-11-28</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/building-an-sdr-team-takes-730-days-not-90</loc>
      <lastmod>2025-04-25</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/book-update-and-feedback-time</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/thank-you</loc>
      <lastmod>2025-10-31</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/how-to-close</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/ai-will-replace-the-schlep-not-jobs</loc>
      <lastmod>2025-06-06</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/pivot-or-stay-the-course</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/customer-development-questions</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/customer-development-sales</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/following-advice</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/kpis-cant-save-you</loc>
      <lastmod>2025-04-18</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/conference-playbook</loc>
      <lastmod>2025-03-14</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/exploratory-customer-development</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-3-10-30-rule</loc>
      <lastmod>2025-12-19</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/why-im-optimistic-about-ai</loc>
      <lastmod>2025-06-27</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/how-to-create-urgency</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/how-to-kill-ticketmaster</loc>
      <lastmod>2025-11-07</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/your-30-minute-demo-is-killing-deals</loc>
      <lastmod>2025-08-22</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/first-tracks-of-product-market-fit</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/go-market-timing</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-only-thing-s-that-matter</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/chapter-2-product-market-fit</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/i-ll-never-outsource-this-newsletter-here-s-why</loc>
      <lastmod>2025-12-12</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/intro-chapter-first-draft</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-year-we-got-really-good-at-doing-things-that-didn-t-matter</loc>
      <lastmod>2026-03-27</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/two-questions</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/how-to-add-a-go-to-market-channel</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/do-you-trust-the-list</loc>
      <lastmod>2025-04-04</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-build-vs-buy-math-just-changed</loc>
      <lastmod>2026-02-20</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/why-your-sure-thing-deals-slip</loc>
      <lastmod>2025-08-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/founder-led-sales-community-invite</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/founder-led-prospecting</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
    <url>
      <loc>https://foundersedition.co/p/the-middle</loc>
      <lastmod>2025-04-15</lastmod>
    </url>
</urlset>
